S'Wash

General information

His Riches (PTY) LTD
Executive Summary
S'wash - A Trading name under His Riches (PTY) LTD
About S'wash
‘S'wash is a Laundry business that offers affordable, excellent and convenient laundry services.
S'wash offers reliable laundry services to households and residence around the Johannesburg area.
S'wash is set apart from other laundry businesses because of the reliable and convenient services to be offered. Extended business hours will be available to cater for working class and students who may only have an hour or two after business closing time reserved for laundry matters.
Our aim is to provide competitive services, setting us apart from what is already on the market, while building a growing profitable business.
2. PRODUCT / SERVICE SCOPE
2.1.1 S'wash renders the following services/products to the public:

· Washing
· Drying
· Folding
· Dry cleaning (to be implemented)
· Laundry supplies
· Picking up/ delivery services

(NB: S'wash renders the above services in accordance with specifications drawn by each client and demonstrates greater flexibility to adapt to changes that occur.

3. VISION
To become one of the leading black owned entities, providing excellent services and product while growing rapidly and producing jobs for local and provincial residents of South Africa in the next five years.

3.1 MISSION
3.1.1 To provide value-added service to the community.
3.1.2 To build strategic associations and partnerships with various stakeholders as a way of promoting an integrated delivery of our services.
3.1.3 To encourage community participation in our service delivery, by giving customers a platform to give feedback on service delivery.
3.1.4 To become a highly reputable service provider and generate corporate business within the next five years.

3.2 SERVICES VALUE ORIENTATION
3.2.1.1 S'wash provides a professional a personalized service to all its customers. We aim to always demonstrate a high flexibility in meeting customer specifications at competitive rates.
3.2.2 Our emphasis lies in service excellence, convenience, reliability and consistency in an effort to exceed customers’ expectations.

4. HUMAN RESOURCE PROFILE

4.1 His Riches (PTY) LTD competes on service excellence through a dedicated, professional and friendly staff, which ensures the business archives quality services provision and building strong relationships with its customers.
4.2 The management structure is comprised of practitioners with vast experience in various business fields that includes event management, Sales, project management, Engineering, finance and general administration. They are all devoted to achieving corporate business within the next few years and ensure that S'wash grows into a corporate giant.

5. Marketing strategy

5.1 By providing excellent and unforgettable services Word of mouth advertisement can assist in promoting the business
5.2 Monthly specials and discounted prices will lure customers.
5.3 Advertisements (Posters and fliers) in local supermarkets and Internet Cafés is a good opportunity to present the business to student.

6 CONCLUSION

His Riches (PTY) LTD aims at building a business that fills a gap in the community, which provides a new improved way of providing laundry services. As the business