Citrogold

General information

What we do:

By providing intellectual property that increases negotiating strength, competitiveness and profitability, we strengthen the position of horticultural growers. We also offer national and international breeders of selected varieties and developers of horticultural IP, an experienced, innovative and trustworthy vehicle for national and international commercialisation. Most importantly, we provide innovative models and branding strategies for marketing these fruit varieties worldwide.

The added value:

We want to create a vibrant South African horticultural industry with new industries that target the growing markets of China , India and other Far East countries. At the same time, we’d like to see horticultural industries that fulfill a Northern Hemisphere alternate season demand.

Essentially, we want to transform horticulture in South Africa by growing the pie – establishing this country as a hub of horticultural innovation and expertise.

History:

Established in 1997, the company was originally known as Citrospan, focusing only on novel citrus. Six years later, the product scope was increased to all citrus varieties and in 2005, to include all horticultural products. The following year, Plantbio invested in Citrogold, allowing the company to expand capacity to deal with plant breeder rights and other horticultural intellectual property.