Analytix Business Intelligence

General information

Analytix Business Intelligence is a Proudly South African market research company that conducts integrated quantitative and qualitative research to deliver holistic consumer-centric insights, customer value propositions and marketing strategy. We have natural strength in quantitative surveys (face-to-face, online, telephonic) and analysis that is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a 360-degree understanding of the consumer. We ensure you have the right information-based foundation to create successful marketing and communication strategies.

Our holistic and integrated approach also extends to business-to-business research, online employee surveys and media research.

Analytix BI are also experts at providing Consumer Intelligence (consumer geo-demographics, lifestyle and media information) based on our access to consumer databases in South Africa and Africa, focusing on: Automotive, Digital Media and Telecommunications, Financial Services, Food and Beverages, Healthcare.

In addition to a comprehensive desk research service, we have more than 80 affordable, pre-packaged consumer intelligence reports that are created by expert analysts - saving your valuable time and resources.

MARKET RESEARCH SOLUTIONS:
• Market Segmentation
• Trends Analysis
• Brand Positioning
• Market Needs Analysis
• Concept Testing
• Feasibility/Viability Study
• Advertising & Packaging Testing
• Media Research and Profiling
• Product & Pricing Analysis

CONSUMER INTELLIGENCE REPORTS

Consumer-based intelligence is an essential element of any marketing campaign as it provides a cost-effective analysis of the "big picture".